July 02, 2015
A move to Tucson, Arizona, from central Canada made it clear to Arlene Pedersen that being an Olympic Curling Champion was no longer an option. Inspired with the colors and textures of the Southwest, she redirected her energy and began painting large-scale paintings and developing architectural renderings that quickly turned into Pedersen Design Group, LLC.
Recently, Arlene sat down with Josh Cook, our Retail Brand Manager, for this mini-interview:
How did you first discover your love for art?
Art runs through my veins, it is part of my DNA. My grandmother was a very arty, fashionable woman; my mother is an artist as is my sister. There was never a particular moment when I fell in love with art. It just has always been that way. Art gives people an opportunity to have a voice, to make a statement, to be known and heard. I am passionate about people being self-expressed and the magic that shows up when they do – from masterpieces to someone dancing randomly on the street. To me, that is truly LIVING – it makes the world a whole lot more interesting.
What is your favorite medium to work with?
Most of the time, I am creating on my computer with Adobe Illustrator. I love the ability to make major artistic changes as often as I want! My second favorite medium is large-scale acrylic. Here I can create while rocking out to my favorite 80’s music, this scale requires my entire body to be engaged and channeling the art.
What is the source of your inspiration?
Of course, being in Tucson and a transplanted Canadian, I gravitate towards Southwestern and Day of the Dead imagery. In the past, it was all about feminism and relationships. I started out painting, but my paintings got thicker and thicker and turned into sculpture and then later installation art. Just Push it Deep, Down Inside was one piece I did that was a freestanding cupboard filled with jars of “canned” relationships. The title of the sculpture was actually a quote from Marge Simpson to one of her kids. One particular jar was labeled: “Watch your Back Jam – 50% Sweet/50% Bitch”. It was filled with broken glass, candy and a mangled Barbie. I always like to have a bit of an edge to my work, darker subjects but with some humor as well.
What artists have influenced your style/expression the most?
I’m inspired by artists like Frida Kahlo and Ed Hardy, but also love more contemporary works that are installation art or conceptual art. For me, it is all about the experience and perspective, the ability to shift your gaze or your body to experience a piece in a new way. I love packing my jerseys with detail so there is always some little treasure to discover.
Who is your favorite contemporary artist?
I would have to say Mark Rothko. The subtle shading and color in his work grounds me. His art appears so simple yet there is so much to enjoy in each of his paintings.
What is your favorite color right now?
I love turquoise, a vibrant, fresh shade. Always have, probably always will.
Where do you show your work currently?
Several years ago, I stepped out of showing my work in galleries as a painting could only be enjoyed by a small percentage of the public. As a designer and illustrator, it was easy to shift my artwork to cycling apparel. The passion of the cycling community together with their desire to express themselves definitely inspired me. It was a perfect match. I get really excited to hear from people all over the world that wear and experience my work, it lights me up!
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Currently, Arlene and her husband and business partner Christo work in within Pedersen Design Group providing clients with the perfect balance of design, innovation and attention to detail. They excel in corporate branding, marketing materials, web design and untilize non-traditional methodologies like Feng Shui to give their clients an edge over their competition.
Arlene is never far from the beauty of the Southwest and the camaraderie of fellow desert lovers.
You can find her spending time at a popular bistro on the way to Mount Lemmon atop the Catalina Mountains, hiking and biking the canyon trails above Tucson, and enjoying life with her two children, hubby and four legged friend Samantha.
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April 17, 2017
April 17, 2017
One of our UK 2017 Brand Ambassadors, Dan Smith, has shared a blog with us about riding in the Paris Roubaix. See what he experienced below!
"Now that I have had time, to let last weekends adventure sink in, I thought I would share what riding Paris Roubaix Challenge is like. I have ridden bikes for over 20 years before I traveled to France, in all disciplines MTB, Road, cyclocross and track, but i have not ever ridden on the ‘french’ cobble stones..."
March 22, 2017
Together with Water.org, we have helped empower smart women like Aisyah through access to safe water.
Aisyah is a wife, a mother, and a farmer. Most critical to all of her roles is time. Asiyah explained, “Time to work my rice fields means more money I can make for my family; our life is better.” As a smart business woman growing one of Indonesia’s most desired crops, Aisyah recognized lack of access to water at home as the main obstacle keeping her from having the time needed to farm.
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