Pactimo welcomes new designs to the Artist Series™ from Boulder, Colorado artist and designer Derek Friday
Continuing the tradition of creating cycling clothing that stands out from the crowd, Pactimo is excited to have bold, new designs from contributing artist Derek Friday.
Derek Friday is an award-winning designer and founder of Finndustry, an internationally accomplished, multi-disciplinary design shop based in Boulder, Colorado where he specializes in Experiential Design, Brand Identity & Collateral, Signage & Wayfinding Systems and Surface Pattern Design.
The Sagamore Pendry Hotel, Baltimore, MD
"I knew I didn’t want to be an architect almost right after receiving my degree, thus the wild journey of my multi-disciplinary design path ensued.”
— Derek Friday
A consummate creative, Derek finds inspiration in everything around him and the applications of his work can be varied depending on the specific need for creating brand continuity across an environment.
The Specialized Experience Center, Boulder, CO
Whether it’s an identity system, patterning, signage, branded-interiors, murals, or installations among other things…the end result is to make an intrinsic connection with the user. To express the brand unmistakably but with a timeless minimalist style and Swiss restraint.
Teocalli Cocina, Lafayette, CO
“With much of my surface pattern and mural work installed in massive spaces, the opportunity to apply design to smaller scale elements has always been of great interest to me. Stamps, spray paint cans, boxes, posters, hats and especially cycling kits oftentimes render beautiful small scale results that seem to resonate well.”
When not in his studio, Derek can usually be found running, scrambling and gravel biking in the mountains with his dog Tilly, making art for his print shop, or speaking to up-and-comers about not setting personal limits. He finds his flow on the trail, where he is constantly thinking about his next design challenge or his next ultra race -- equally motivated toward excellence by both.
His work can be found in shopping projects all across Europe, The Sagamore Pendry Hotel in Baltimore, local eateries including Teocalli Cocina, the Specialized Experience Center in Boulder and apparel and product design for the cycling and running industry among others.
Keep up with Derek on his instagram feed where he amalgamates his mountain adventures with graphics, art, client works and “creative distractions.”
The Derek Friday Collection
