The coldblack® Advantage
Light colored textiles reflect both visible and invisible rays of sunlight, meaning both heat and light. Dark colored textiles absorb both types of rays and therefore absorb heat. coldblack® reduces the absorption of heat rays particularly in the case of darker colors and in all types of textiles. The result is tangibly better heat management.
Many textiles worn in the summertime or exposed to the sun offer poor protection from damaging UV rays. The coldblack® technology guarantees a minimum UPF 30 protection when applied to any textile in any color without affecting the look or feel of the product. As a result, textiles with coldblack® can make an effective contribution to protecting against harmful UV rays.
Optimal protection from heating up due to sunlight
Because textiles finished with coldblack® heat up less in all colors compared with material without a coldblack® finish.
When applied to clothing this means that the wearer perspires less, feels better and is capable of greater performance.
Protection from UV-A and UV-B rays. UV-A rays accelerate the aging of skin. UV-B rays cause a pigment change, resulting in long term browning. Without effective UPF protection (Ultraviolet Protection Factor), aggressive oxygen molecules are released which cause sunburn or which can lead to the formation of melanoma.
OUR CUSTOMERS ARE SAYING:
“The new kits are super comfortable, and they look way better than those of any other local elite tri or cycling teams. Everyone seems excited to race in the new tri kits as well.” — Max (DC) - June 2015
“Our new team kits arrived, earlier than expected. They look great!” — Loren (MN) - April 2015
“The FLYTE Suit is the perfect racing suit. It is light, aero and super comfortable. It is my favourite piece of clothing, whether it’s for a 60 min crit or a 120 mile road race.” — Clay Murfet - Astellas Professional Cycling Team - April 2015
“Your customer service has been exceptional. Every question has been answered in more than a timely fashion. Other companies should take notice. This is the way business should be managed and executed. Thank you very much for all your help!” — Leo (CA) - April 2015
“I am enjoying the Summit Bibs and Jersey I had ordered previously. They are really really impressive… I have other high dollar kits (e.g., high end Assos) and your Summit series is superior. Thank you.” — Michael (NJ) - March 2015