January 8, 2013
The crankbrothers Race Club returns for it’s third season with a new line-up of sponsors set to take the riders to the podium of World Cup and National events. The 2013 team is comprised of just two riders – Chloe Woodruff (Tucson, AZ), and Judy Freeman (Boulder, CO).
“We’ve been very happy with the our two riders,” said Team Director / crankbrothers Art Director, Tim VanGilder. “They both represent our brand perfectly and work together very well. They’re extremely dedicated to racing, yet are wonderful people to chat with on the trail – if you’re able to catch up with them. All of us at crankbrothers are very proud of our little team, and we couldn’t ask for two better individuals to represent us.”
While the riders remain the same, there are plenty of changes in the team’s supporting line-up. Scott USA joins as the official bike sponsor, providing a range of bikes to cover them for a variety of different course conditions.
“I’m very excited to partner with the Crankbrothers Race Club,” said Adrian Montgomery, Marketing/PR Director for SCOTT Sports Bike Division USA. “My philosophy in sponsorship is to support well rounded athletes who can perform year-round and in multiple cycling disciplines. These two can race XC at the top level as well as Cyclocross, which is a focus for SCOTT currently. This partnership fills a niche in our national marketing initiatives that will unfold throughout the season, so stay tuned.”
Also new to the program for this year is Magura, who will be the team’s official brake and suspension sponsor. Kenda will provide tires, and Clif Bar joins as the team’s official nutrition sponsor. Lazer Sport has created a custom light blue Nirvana XC helmet specifically for the Race Club, which is even available at crankbrothers online store. Fi’zi:k returns as the official saddle supplier. WD-40 Bike also joins as the team’s bike care provider, while athlete skincare is provided by Soigneur Embrocation – a new brand out of Grand Rapids, MI.
“We’ve also selected a few interesting new sponsors, too. To address the increasingly difficult handling skills that riders need at World Cup events, Chloe and Judy will be working with Lee McCormack of LeeLikesBikes.com to improve their technical skills,” added VanGilder of the program’s expanded list of sponsors.
The team will be outfitted by Pactimo. “Pactimo has fantastic technical gear and their ability to do custom pieces is above the rest. They compliment the vision the crankbrothers brand. It’s a great match,” added Tim.
The two riders have an aggressive season ahead and will be racing at Pro XCT events before heading off to Germany for the first of the World Cups.
For more information on this story contact Tim VanGilder, at firstname.lastname@example.org, Adrian Montgomery at email@example.com, or crankbrothers marketing manager Amanda Schaper at firstname.lastname@example.org.