GREENWOOD VILLAGE, Colo. – Mar. 9, 2011 – Pactimo, a leading provider of premium technical athletic apparel, has recently partnered with Canadian-born artist and designer Arlene Pedersen to create fresh, dynamic, unique cycling apparel.
Pedersen’s gear will be featured on Pactimo’s online Designer Gallery™ and will be targeted to both men and women who strive to stand out from the crowd. Each design will be personally crafted and signed by the artist. Pedersen’s first, bold design is her Day of the Dead cycling jersey and shorts for women.
Pactimo CEO Frank Kim said, “We’re so excited to be working with Arlene and to be offering one-of-a-kind designs for cycling enthusiasts. We believe that our Designer Gallery, and the unique apparel we offer through it, provides a break from the predictable offering of sublimated apparel.”
“The jerseys are created art with the intention of beauty,” Pedersen said, “but I still want anyone who wears one to feel strong and powerful.”
The Pactimo Designer Gallery highlights collaborations with artists across the globe, from a variety of genres.
About Arlene Pedersen
Influenced by Tucson’s international cycling community, Arlene Pedersen shifted her artistic endeavors from canvas to fabric with the creation of her distinctive GoLOCO Jerseys line. When not designing distinctive cycling apparel, Pedersen applies non-traditional methodologies like Feng Shui to corporate branding, marketing materials ad web design through Pedersen Design Group, an agency she owns and operates with her husband and business partner. You can learn more atwww.pedersendesigngroup.com and www.golocojerseys.com.
Pactimo is a leading performance apparel company specializing in premium custom and dynamic designed technical apparel for cyclists and tri-athletes. Based in Colorado, Pactimo has been named two consecutive years to the Inc. 5000 fastest growing companies in the U.S. For more information on Pactimo go towww.pactimo.com.